Realty Times June 14, 2006

Plan Your Summer Now
by Joeann Fossland

Want to have the best summer ever? Some forethought now will maximize business, minimize crisis management and give you some opportunity to enjoy the summer.

Take these five steps as you pull out your calendars for June, July and August:

  1. Put in vacation and holiday time, family time and rejuvenation time, as well as any business travel. Whether you are going to take a two week (or month long) vacation or some long weekends, create some real fun and enjoyment.

  2. Take a look at your business plan. What production is necessary to be on target come September 1? Break it down into the available weeks. Know how many units you must list or sell to be on track. For the very left brained: how many people do you need to talk to or see each day/week? Plug in some peak performance days for the working times. Stay very focused and intentional in working when you are working.

  3. Review your marketing calendar for these months (What? You don't have one? How could that be?) Plan your advertising, your mailings, your events, and your contacts for the entire next 90 days. This is a good time to do a review of what has been working this year so far and double your efforts with what is working best. Eliminate the low return mailings/ads. Is the strategy you developed for this year working? Do you need to re-strategize and add some new ways of creating business?

  4. Create a plan with an office mate or your team so that the days you will be away will be able to be worry-free. Choose someone to watch your business that will take care of your clients with the same high standards you have. This can even pertain to your weekly "day off" (you ARE taking one, aren't you?)

  5. Reconnect this summer with one of your passions. What do you love doing? Gardening, reading, riding a bike or a Harley? What have you been putting off doing until you have the time? (for me, it is learning to weave). Find time this summer to nurture yourself by enjoying yourself. This is for the right-brained among you ... when you are relaxing and having fun, you attract to you EXACTLY what you want, need and intend.

These five steps will enable you to maximize your working time and enjoy your vacation time. Make it your best summer ever!



Copyright © 2006 Realty Times. All Rights Reserved.

With an award winning staff of writers providing up to the minute real estate news and advice, thousands of REALTORS® in North America reporting daily market conditions, and a nationally broadcast television news program, Realty Times is the one-stop shop for real estate information. That's why over 10,000 real estate professionals have turned to us for their publicity needs.