| June 20, 2006 |
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In a new report titled "How The Real Estate Cartel Harms Consumers and How Consumers Can Protect Themselves," the Consumer Federation of America (CFA), Executive Director Stephen Brobeck and co-author Patrick Woodall attack the real estate industry and attempt to inform consumers how to knock off commission points. While admitting that traditional real estate brokers "perform a useful service" and have established a system that is very convenient for buyers and sellers (otherwise known as cooperation, which no law on earth requires them to do) the report goes on to say that traditional brokers act as a price-setting cartel that "maximizes the opportunities to charge a fixed commission of either 6 percent or 7 percent depending on the local real estate market." Huh? Talk about no good deed going unpunished. You set up a system for cooperation and now you're a cartel. Complaining about the continued prevalence of "across-the-board" 6 percent or 7 percent commissions, the CFA supposes that:
Conflicting reports from Real Trends in 2003 and the National Association of Realtors in 2006 say that commissions are averaging much lower, 5.1 percent respectively and between 4.3 and 5.3 percent respectively, but the report only hints at these changes, preferring to complain that a decade ago, "all traditional brokers offered their services for either 6 percent or 7 percent commission, depending on the prevailing "target rate" in their local real estate market. The report grudgingly admits that average commission prices are closer to 5 percent, but only because "home sellers are beginning to negotiate price with traditional brokers." Then what's the problem? Preoccupation with the double-dip, says the CFA, even obsession. Traditional brokers maintain their hold on the real estate industry through such nefarious means as:
As a solution, the CFA proposes that consumers should ask if a broker represents their financial interests, or the other party's. The CFA also says that consumers never hesitate to negotiate lower fees. Found on the Realtor.com blog was this anonymous reply:
What is the National Association of Realtors' official response? "America's real estate industry is one of the most competitive business environments in the world, characterized by low barriers to entry, intense personal client service and a results-based compensation structure. Real estate consumers can choose from nearly 80,000 real estate brokerages and more than 2 million real estate licensees, more than 1.3 million of whom are Realtors. Competition is fierce. In fact, discount brokerages and many innovative business models are doing very well today and the average real estate commission, as computed by Real Trends, has fallen from 5.5 percent in 1998 to 5.1 percent in 2003. "The real estate industry has been effectively harnessing the Internet for years, to the benefit of sellers and buyers alike. About three out of four buyers today use the Internet to search for homes, and those using the Internet are more likely to work with a professional than those who do not. No other industry in the world has virtually its entire inventory on line at one site, but you can find more than 2.2 million homes for sale at Realtor.com, which has seven million unique visitors each month. The industry has made a multi-million dollar investment to create the infrastructure and provide the security to protect homeowners' data. "Real estate is a local business and it has always been regulated at the state level. Adding another level of regulation at the federal level could add cost and stifle innovation. Consumers are better served by effective state regulation closer to local real estate markets than they would by Washington regulators." No new information, no sources. This report begs the question, if as the NAR says it's made many strides of change in 15 years, why did you send this report out now, CFA? |
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