| July 6, 2006 |
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Among many other problems facing many real estate brokerages today, from slowing markets, to higher interest rates, to competition from big-bucks online services that fish further upstream to catch consumers, there's been some difficulty in getting agents to use their in-house mortgage loan services. Brokers can solve two major problems at once by adding credit counseling services that help homebuyers buy homes. This Buy-A-Home credit counseling idea would allow brokers to get to consumers who are early in the homebuying stage of repairing credit and running what-if scenarios. It would also bring in leads from your mortgage brokers and agents, who would be strongly incentified to work together. Here's how it could work. Create a Buy-A-Home program that you can advertise to homebuyers that includes:
To get around pesky state and federal interference, you can provide these services free of charge, or if your state allows it, charge for the program and refund the cost of the program at closing to insure your buyer will use your mortgage company. The purpose, of course, would be to educate homebuyers on what to do and what not to do to maximize their credit in order to buy a home, including staying away from fraudulent counselors. But the real win for brokers who implement homebuying programs is that they will be able to generate customers for listings long after the credit has dried up for others. Here's why. The handwriting is on the wall -- the country has really put about as many buyers out there as it can. Major headwinds include:
That's where you step in. Take the consumer by the hand. Show them a safer way to buy a home with no strings attached. Build the trust they aren't getting online. Show them that even in a market that's softening, they can enjoy the unprecedented benefits our tax system has to offer homeowners and investors. Your buyers will love it, but your sellers will really appreciate your efforts to bring them buyers. |
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