| July 17, 2006 |
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Like calling a nuclear-tipped missile the Peacemaker, real estate market buzz words "stabilizing market," "returning to normal" and "market softening" may send the wrong signal to consumers. The housing market isn't likely to implode in a mushroom cloud, but words like "normal," "stable" and "soft" are more likely to produce complacent acquiescence when it's time for a more proactive approach to changes in the market. Experts who have lived and worked through past market shifts take a decidedly more robust "cover your assets" approach to today's real estate market rather than trying to pigeon hole it as typical. One of those experts is Lisa A. Vander, real estate investment advisor and founder of Pacific Blue Investments in Solana Beach, CA. Also author of "The Real Guide to Making Millions Through Real Estate" (Entrepreneur Press, $24.95) Vander is doing for real estate what Suze Orman did for the stock market and personal investments -- leveling the playing field for the first-time and small investor. It's not easy. Real estate investors, including home buyers, are just as unrealistic about and unfamiliar with the real estate market as novice stock market investors were about the technology sector during the dot com era of sudden wealth and sudden losses. "They are unfamiliar with the real estate market, especially when it decreases in value and does not appreciate at the tremendous rates that have been seen recently in some parts of the country. It can not be emphasized enough how this is not standard and is not how long-term investors should be calculating their numbers," Vander says. The fundamentals apply -- realistic, conservative and well-diversified investments over the long haul virtually always yield greater returns than jumping on the wagons just as they are about to circle. "Real estate gains will be experienced for a period of time and then immediately followed by times of losses up to 20 to 30 percent. These gains have historically outperformed the losses, but investors who keep and sustain their properties during these cycles are those who win in the long run," she says. Vander offers additional pieces of advice designed to help investors hold on when the ride gets bumpy. "There are several key action steps investors can make to help sustain their investment real estate during all real estate market adjustments and conditions," she says.
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