My last article ended with the admonition: "Your website needs carrots, reasons for people to fill out forms." A reader disagreed, "Most people do not care to fill out forms." Okay, but I don't care about "most people," nor should you.

If people aren't willing to fill out the form on your website for the carrot you are offering, then they are helping you by not wasting your time. They are pre-qualifying themselves as not needing your assistance at this time.

If they go somewhere else online, and fill out a form, well, your carrots failed. Get better carrots. If you have good carrots, they'll fill out the form -- if they are worth you spending your valuable time on.

Look, you've got a personal website, not a real estate portal. If you are a Homes.com, you know you are an online real estate destination. You've got to worry about things like, "What most people want." If you are JackAgent.com or JillAgent.com, your website - and everything you do online - is strictly a business enhancer. You either want a pretty online brochure to send warm bodies (people you are already working with) to, or you want your website to send you business. You want emails in your inbox, calls on your phone, text messages on your cell.

Here's some facts:

We host a couple thousand websites and advertise tens of thousands of listings for top agents across the country. We've been doing this for a decade. We generate about 25,000 leads weekly for agents. By now, we've seen everything. Here's an interesting anecdote: When we add IDX solutions to websites, the lead generation drops, generally dramatically.

Keep in mind these are sites already infested with lots of juicy carrots to entice people to fill out forms. So the affect of pumping an IDX feed -- a free, no-sign-ups-required one -- into these lead generators is to neuter them. No kidding. We've seen leads drop 60 percent or more, overnight. We get calls from agents, frantic, "What happened? Take that IDX thing off of my site!"

Moral of the story? While carrots might not be appreciated by some, they will be greedily devoured by hungry rabbits. If you are a Realtor, you're hunting rabbits.