| November 2, 2007 |
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I write plenty of articles and books instructing real estate agents in the fine art of taking their business to the next level. I am a big proponent of agent teams, hiring assistants (both visual and virtual assistants), keeping in touch with past clients, establishing an Internet presence via websites and blogs, and working hard to build a brand presence. One of my readers recently contacted me to point out that I should write something teaching new agents how to break into the business. This particular reader had just passed his real estate exams, was currently reading my book Walk Like a Giant, Sell Like a Madman, and was planning on "associating with a brokerage that offers extensive training and immediately taking advantage of it," which is certainly a great idea. He was looking for advice on how new agents could jumpstart their careers. Here's my advice for new agents just starting out in the business:
Perhaps the most important words of wisdom I can pass along to real estate agents who are just starting out is this: You are solely responsible for your own success. Avoid any temptation to think that you are an employee working for a broker. You are a business entity, a revenue-generating entity. Think of yourself as You, Inc. You can be as successful as you want to be, assuming you have the sticktoitism to do what it takes to achieve that success -- it's not easy. As a business, you are responsible for pursuing the training and resources you need to achieve success. If you're just starting out in the real estate business, email me, so I can add your address to my mailing list and send you additional tips, tricks, and techniques to bring you up to speed and closer to your dreams of becoming a top-producing agent. |
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