| October 7, 2008 |
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During the real estate boom, staging and cosmetic touch-ups were often all it took to launch buyers on a desperate race to make an offer before they ended up in a price-escalating, multiple-offer showdown. Now that calmer conditions exist for buyers, superficial or fashion-based make-overs may not be enough to trigger an offer. They may even turn buyers off a property. Sellers, who may be anything but calm, must squeeze out every drop of buyer-oriented value in their house or condominium if they want to generate an offer. When buyers have time to view a property more than once and to compare it with other listings in the area and in a price range that meets their "want & need" list, quality becomes one of the deciding factors. Experienced real estate brokers and salespeople may understand what a listed a property needs to boost buyer interest, but they are not the professionals to call on to improve functionality and quality. Registered Interior Designers complete strict education and internship requirements set out by provincial accreditation organizations, which usually provide "Find an Interior Designer" access for consumers. For instance, in Ontario, it's ARIDO if you would like to find an interior designer near you. Contrary to impressions fostered by television and magazines, interior designers are not just into "pretty." They are trained to see the flaws in a property and value potential, and to translate their clients' needs and wants into the best solution within a budget and time frame. Fast Forward to 2009, an annual collection preview hosted by Toronto's Designers Walk offered an excellent opportunity to learn what consumers may not understand about what designers do and what they know. Here are a few tidbits which may encourage you to do your own research into the value an interior designer may add to your home:
"Designers think about function before the rest of the story," said Ray Staples of Ray Staples Interiors, a provocative guest on City TV and an acclaimed designer. "Designers can help people realize they are starting at the wrong end." Staples explains that consumers ask 'What colour should I paint my livingroom?' when the problem that should be addressed is the out-dated couch, an odd ceiling, worn-out fabric or another significant, quality-undermining deficiency. Staples also stresses that consumers should not confuse television with their lives. "On TV, we have to think instantaneously. The first thing we see—for example, the doorway—is a problem, but the viewer asks about curtains. I say 'That's hardly the least of your worries.' What they expect now—what we're doing with all the design shows—is convince people we can do it overnight, in 24 hours. That's not reality, that's television. |
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