| May 29, 2009 |
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The vast majority of foreclosure auction investors pick up one to a handful of units a year at most, then either rent them out or fix them up for eventual resale. Typically they also troll for distress situations, pre-foreclosures and "ugly" houses. But John Helmick, CEO of fast-growing Gorilla Capital in Eugene, Oregon, takes a very different, high-volume approach that can be summarized in five points:
Helmick started Gorilla Capital in 2005 following the multi-million dollar sale of an earlier business venture. Since then, the firm has positioned itself as Oregon's foreclosure mega-player - buying up houses at low costs and reselling them at price points approximately 10 percent below actual retail, to move them out quickly. Gorilla Capital focuses primarily on 15 counties in Oregon, but has recently begun to expand into other high-potential areas, such as Arizona. The company is not after massive, quick profits, Helmick told Realty Times in an interview last week, but instead seeks to churn out consistent, steady gross profits of around 9 percent after paying real estate commissions and other expenses. Most of Gorilla's houses sell fast -- anywhere from 72 hours to 10 days. Median holding time from acquisition to re-marketing: just 58 days, according to Helmick. Bottom line here: Carve out your own specialized investment niche. Target only markets you truly understand. Then stick with the program to achieve a highly-disciplined path to profits. |
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