| November 12, 2009 |
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I doubt you can find too many home-sellers on the planet who complain that their agent communicated too much with them, but there are certainly plenty who feel they weren't communicated with enough. And "communication" isn't just about calling every week to say, "Hi, how're doin'?" No, it's also about keeping the seller informed on local market activity, providing feedback from showings, and notifying him of new competing listings and recently closed sales. And, frankly, its about making sure the seller knows exactly what his agent's been up to to promote his home! If the only time a listing agent contacts a seller is to ask for a price reduction or a listing extension, well, I can pretty much guarantee that seller is less than tickled with his agent. And that agent deserves every bit of his seller's discontent! Oh, the seller may not complain to his agent's face, but I'll bet he's not keeping quiet around the coffee machine! The good news is that keeping a seller happy isn't that hard. They just wanna know what's going on and that their agent cares. Is that too much to ask? Here are sixteen things you can do to keep your seller happy with you. And a happy-with-you seller just might be a great source of future business!
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