The mastery of technology is a key element in a REALTOR^®'s success, according to two recent surveys conducted separately by REAL Trends Inc, a research and communications company.

In one study conducted in association with the National Association of REALTORS^®, it was found that the use of technology was one of the factors which directly correlated with a real estate sales professional's earnings. "Highly successful agents who are high technology users earn more than successful low technology users by 71 percent," said Laurie Moore-Moore, co-founder of REAL Trends.

A second survey completed with Prudential Real Estate Affiliates, Inc. studied 2,500 women working in leadership positions in the real estate industry in an effort to gather information on their attitudes and perceptions of their careers.

The survey results showed that sixty-eight percent of the broker/owners felt that technology was integral to their success. Fifty percent of the women maintain their own Web site, and most have a complete technology tool set of consisting of a cellular telephone, voice mail, computer, Internet access, fax, e-mail, and a pager. Moore-Moore said the study results point to women's increasing recognition of the importance of technology and their willingness to readily adopt technological tools.

Companies such as Prudential are increasingly adding technological support to tech-inclined agents by expanding Internet sites, extranets and intranets. ERA offers technology courses via satellite television to assist associates. MLS organizations such as MRIS in the Northeast are planning "distance learning" courses to aid agents in certifications and in continuing education, and also offer basic technology software courses such as word processing.

"Technology is a key success element," concludes Moore-Moore.

Published: September 24, 1998

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Blanche Evans is the award-winning senior editor of Realty Times, the Internet's leading independent real estate news service. She is featured daily on the Realty Times Video Network in the "Realty Viewpoint" segment. Blanche has been named one of the "25 Most Influential People In Real Estate" by REALTOR Magazine, and has been twice recognized as a "notable." In 2005, she was named "Top Reporter Covering the NAR" by Delahaye-Bacon's. Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68. Order Now Review - Honors In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.       Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans. Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR "The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors Coverage from WSMV, Nashville - 8-14-2007 That Interview Guy - Get Inside The Head Of Today's Generation 2007 AE Institute Session - To purchase 2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9 HouseValues Mastermind call - Parts 1 2 Blanche's fireside chat with Jeremy Conaway, HAR - Click here. To contact Blanche, email her at . For more articles by Blanche, click here.