In addition to referrals, in most of the housing markets around the country the agents report that the use of classified ads and property signs are the two ways they attract the majority of their customers/clients.

But what can you do if you're a Buyer's Agent?  The exact same thing the listing agents do.  As a buyer's agent you too can be using property signs.  If it's your buyer, you should be getting an agreement from them at the closing to have your 'SOLD' sign on the property for at least 2 weeks.

"Another Happy Home Owner But I Have Others ..."

Along with your SOLD sign and the rider A "Talking House' is a great way to market your services.  Do an interview with the new home owners talking about just one of the many reasons they chose you as their agent.  Or, have them point out a way that you helped save them time or money or how you delivered new listing information to them daily over your Internet site so they were able to see properties before most other agents or customers even knew about them.

Do 2 or 3 short interviews with past buyers and leave them on audio tapes in the brochure box.  Or, leave a dedicated telephone # where they can call to leave their name and address.  You'll send them one.

Other ways for Buyer's Agents to take advantage of their SOLD signs:

• Sign riders with your web site address and e-mail address - once there be sure to have a page explaining the importance of agency and a 'Promise Page' of the special services you provide for buyers and what you will do as the buyer's advocate. As a Buyer's Agent you can promote other personal services and include links to buyer information such as schools, major area employers, etc.
• Your recognizable and unique personal real estate logo.
• Your unique 'YEPPS' (tm) statement - Your Essential Professional Positioning Statement
• No 'Talking House'?  Try audio tapes (benefit tapes) in the brochure box.
• Use community info - services, schools, industry, employers, maps, etc., in the brochure box.
• Your Caravan info - where you arrange to show 5 or 6 properties in a similar price range as the just SOLD home, or in the same school district, every Saturday afternoon starting at 1 o'clock and leaving from your office - all done in an hour and a half and done caravan style.  People show up and follow you.  They all see the same homes at the same time.  You give them each plenty of take home literature and cards to fill out.  Then you arrange special showings when there's further interest.  It's efficient - for you and for them.
• Your Up Coming Seminar info
• Benefits of Buyer's Agency 'Promise Page'.

Try these great ideas and see how they work for you.

Also See:

Published: July 1, 1999

Use of this article without permission is a violation of federal copyright laws.

Editor's Note: This article reflects the opinions of Martha Woodbury only and not necessarily the views of this or any other publication, organization or Website owner.