Interactive
April 11, 2001

Response To: Who's kidding who? (Jim - 04/11/2001 01:35 PM)
Main Topic:

Why News Editors Don't Honor The Realtor Trademark


A Distinction
Posted By: OurBroker - 04/11/2001 03:55 PM

Jim --

There is a huge difference between the editorial elements of a news service and the classifieds and display ads.

Your local newspaper, as an example, carries classified ads, display ads, and inserts. It hopes you'll do well and advertise with them a lot. That said, what goes into the editorial elements of the paper is unrelated to advertising.

All the best.

Peter G. Miller
Publisher
Realty Times