Are Leads the New Battleground of the Listings Wars?
(Blanche Evans - 11/17/1999)
Lead vs Hit
Posted By: Jim - 11/17/1999 09:43 AM
A lead is when a prospect emails or phones the realtor. A hit is when a page gets viewed. While a email or phone call may result in a real relationship, a hit on a web page is worth Zero. If that hit on the web page did not result in a email, how could you be hahppy unless your a fool?