I agree that these aren't "leads" per se, but they are more interested than your average "hit". It seems to me that through the examples they gave that HomeAdvisor is doing a much better job for their customers in giving better contact information for the agents/brokers. At which point it is the responsibility of the agent/broker to make a lead out of a hit. Though I am not a Realtor it has always amazed me that Realtor.com would require extra payment from dues paying members to put their contact information on the site for which they are supplying the content that is making the organization MORE money. I tell you, I wish I had come up with that one. :) That aside, despite the lead/hit question, I feel that agents would be best served by using both.

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