wiht out the ability to track effectiveness of an ad capmign the advertisier would not be able to justify ad spending. Brand awareness is dandy just ask Mortgage .com ,Pets .com etoys.com and everyother big name web site that thought by spending senseles(vc and opm money)amounts of money on bulding brand with no regard for ROI. Obiviously marketwatch and others alike are haveing problmes attacting new advertisers.They should look in their own back yard maybe their user is not qualified ,they charge to high of a cpm or the actual click through for the ads they serve are so low they can't give the advertising away> we tried to advertise with market watch a few years ago but they had such a high cpm and only offered ROS (run of site)ros banner we coudn't justify the expense. banner ads work period!!!!!!!!!!! excuse me i have to get back to buying some more banners for my site thanmk you

Back to Previous Post Printer Friendly Version | E-mail This Article to a Friend