Disclaimer up front: I own some of the responsibility for marketing at HomeSeekers.com and we at HomeSeekers.com would like nothing more than to have all Homes.com and WebSuite customers move over to our product. That out of the way, there are a number of things that agents should be aware of deciding how to go about internet marketing. First and foremost is making sure that they have their own domain name. "www.jamesagent.com" is a much better bet than www.internetvendor.com/agents/jamesagent. Secondly, look at the available offerings, and make a value comparison. Beware of the lowest price offering; look at the hidden and added costs. Compare functionality and features, too. As Mr Canale suggests, web software moves in internet time. Great and innovative new features are always being introduced. Lastly, look at the overall company that provides the agent website, from several perspectives: is supporting real estate professionals their main mission, or are there larger or hidden objectives? Do they provide other agent productivity products which integrate with the agent's website? Are they committed to a clear path to expanded internet marketing and technology tools for the real estate professional? Internet marketing is here to stay. (HomeSeekers' just-launched real estate professional's partnership with eBay may be the granddaddy of all internet marketing programs.) The successful agent of the future will use them extensively, and rewardingly. Picking a quality internet marketing partner is really not that hard to do. As Paul Simon said "there must be 50 ways . . . . . "

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