I commend the research that insider_truth has done into Homestore. The questions have been raised should be asked of the NAR and Stuart Wolff. But perhaps there is another issue that goes to the heart of this matter and to the new alliance of Homeseekers with Realty Alliance.
It is no secret that there is large consolidation of real estate companies happening across the country. Most experts believe that in any given market there will soon be two perhaps three large players. What is driving this consolidation?
Could it be that real estate companies are no longer in the business of selling real estate but in the business of agents? Perhaps the inside truth is that Agents, not homes, have become the real commodity for the large real estate companies.
With many agents working on a 90/10 split or just renting office space (read RE/MAX) is has become increasing difficult for real estate companies to make money by just selling homes. The way many large companies make-up this lost revenue is to charge fees, not unlike banks, to their agents.
The simple truth is that the more agents a company has the more revenue in fees it can generate. Fees from agents become the predominant revenue source, thus the company must to get bigger (more agents) to generate more revenue.
Homestore got big and greedy and cut back on the revenue it was sharing with Realty Alliance. So now we see this announcement that HomeSeekers will provide, "technology products to our members," from the Realty Alliance.
Read between the lines: Homeseekers is offering a bigger rev-share to the Alliance. The big news here is that the Realty Alliance members will now be able to dig deeper into the agents pocket.
Responses to this Post
Fee For Service Posted by: insider_truth - 05/02/2001 07:29 PM