Homes & Land Publishing, Ltd., publisher of Homes & Land Magazine, Rental Guide, Home Guide, and Estates and Homes, recently has formed an agreement with Yahoo! (R) Classifieds. The electronic version of Homes & Land Magazine, HOMES.COM, one of the first and most comprehensive real estate-related Internet sites on the World Wide Web, has teamed with Yahoo! Classifieds to further expand its Internet presence by placing all HOMES.COM property listings within the Yahoo! Classifieds real estate area.

HOMES.COM normally carries more than 300,000 property listings and a wealth of other real estate-related services, including Realtor home pages, mortgage information, relocation services, school reports, localized community content, and home redecoration/renovation tips. The agreement between HOMES.COM and Yahoo!, the Internet's leading navigational guide, expands the resources available for consumers searching to buy or sell a home anywhere in the nation.

The HOMES.COM Web site recently has undergone a complete reconstruction, dramatically increasing its level of functionality for the 20,000-plus potential movers who visit the site daily, and making it a complete real estate resource for homebuyers, home sellers, and real estate professionals alike. HOMES.COM currently enjoys more than 70,000 property views per day, an increase of more than 10,000 since the recent partnership with Yahoo! Classifieds. The strong Internet presence of both Yahoo!, with an average of more than 26 million unique U.S. adult users per month, has a larger audience of Internet users than any other Web site or online service. As of September 1997, Yahoo! was serving an average of 50 million page views per day.

Real estate shoppers should quickly realize the value of this important agreement. According to Jay Westmark, vice president of electronic commerce for HOMES.COM and Homes & Land Publishing, Ltd., "This relationship is another step in offering consumers, real estate professionals, and our entire franchise network the flexibility and visibility they need to thrive in the ever-growing real estate industry. Working with Yahoo! allows us to raise visibility for Homes & Land's content and reach millions of new users. With the Internet no longer just a medium of the future, but a viable commercial medium of the present, we are committed to expanding its potential to remain a leader within our industry."

"By teaming up with HOMES.COM, we're able to further expand our real estate classifieds and offer users a comprehensive source for listings," says Jim McCarthy, senior producer for Yahoo! Classifieds. "As one of the leaders in real estate services, Homes & Land Publishing, Ltd. is delivering to Yahoo! broad, rich information on properties for sale, providing a valuable tool to help bring buyers together with sellers quickly and conveniently."

Published: January 16, 1998

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