One of the best parts of having your own business is that the adventure of learning never ends. There’s always more to know, a new technique to try, a better method to discover. Seminars and conferences can help you expand your knowledge base and your professional network. Here are five tips to help you maximize your investment and get the most out of your "back to school" experience:

1. Look for the Ivy League. Check out the program content and track record of the sponsors to make sure it will fit your needs. Stay open to topics that may stretch your knowledge, but if you are seeking information about particular issues, make sure the event will be valuable to you.

2. Don't linger on the playground. Remember, time is the most valuable commodity an independent professional has. In some cases, a high-quality one-day seminar may be more worthwhile than a less expensive two-day program. Purchasing the audiotapes, videotapes, or written summary of a seminar is another time-saving alternative.

3. Bring your pencil box and paper. By establishing your personal and professional goals in advance, you’ll be clear about what you want to get out of the event -- and have a much better chance of obtaining it. Review the itinerary, and decide if there are things you want to achieve such as connecting with a particular speaker, learning a specific piece of information, or reviewing the products of a new company.

4. Participate in extracurriculars. The value of a conference often comes from networking with peer professionals as much as from attending program sessions. Reach out to connect with others. Vary your luncheon companions and the colleagues you chat with during breaks. Seek out others who make comments that interest you.

5. Do your homework after school. Studies show that if you don't use new information within 72 hours after learning it, chances are you won’t use it at all. On the trip home or upon returning to your office, set aside time to review the notes and business cards you collected. Put into practice new ideas or procedures, and consider ways to stay in touch with new contacts. Sending a postcard or newspaper clipping on a topic of mutual interest is a great way to strengthen the connections you’ve made. You can turn to your new colleagues for feedback and advice -- and you can plan to meet at the next event.

There are literally thousands of seminars, conferences, and workshops given each day around the country. As you get included on mailing lists, your mailbox will start filling up with invitations to attend. If you join associations, you’ll also receive notice of their events.

If you choose wisely and put your time to good use, attending these events can boost your business success and your personal confidence. An added benefit is that they can provide opportunities to "toot your own horn" as a speaker or presenter. That way, you can alternate between student and teacher, making your learning an adventure that last a lifetime.

Published: April 22, 1998

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