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Questions Every Realtor Should Answer Before Being Asked
by Judi Wolfson and Elaine Shreiber
Good real estate markets bring out a plethora of agents, the way April showers bring May flowers. What's a professional to do? Here is a great way to get the racer's edge on listing presentations, especially when the competition is: the next door neighbor, or the wife's best friend, or some other family acquaintance who just happens to have a real estate license. By making these questions a part of your listing presentation, you could level the playing field. While highlighting your strengths, preparation, and commitment, you can - at the same time - suggest that sellers present these questions to any agent they consider hiring. Then sit back and see if their "friend in the business" can measure up! QUESTIONS A SELLER SHOULD ASK AN AGENT:
By using this short list of qualifying questions, you put your point across to the seller: retain a professional agent to market your home, and to get you successfully to settlement. And you do it without once saying anything derogatory about another agent. Hopefully, the answers you give will not only raise your credibility factor with sellers, but also provide them with the excuse and reason they may need to "just say no" to the other guy.
Published: August 20, 1998 Use of this article without permission is a violation of federal copyright laws. |
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