Today in a major announcement, RealSelect, operator of Realtor.com - the official Web site of the National Association of Realtors, and Intiut - owner of the Quicken brand - the leader in personal finance software, formed a strategic alliance. The partnership between RealSelect and Intuit sets the stage for the companies to work together, and in conjunction with real estate brokers and other mortgage industry participants, to develop new and enhanced online financial products and services. This allience is sure to have a major impact in the on-line real estate world.

"The alliance is a logical extension of both companies’ strategies to be the best-in-category for their respective industry customers," said Stuart Wolff, CEO and Chairman of RealSelect. "We are looking forward to working with Intuit and our real estate industry partners to craft our online financial and mortgage strategy," added Wolff.

"We believe RealSelect's skills and experience in the real estate space will be a perfect complement to Intuit’s strength in providing online financial services," said Mark Goines, senior vice-president at Intuit. "Our combined forces will enable real estate industry players to leverage, and home buyers to experience, an offering that will unsurpassed by the competition," added Goines.

"The momentum for our Web site at REALTOR.COM continues to build," said NAR President Layne Morrill. "This latest strategic alliance with Intuit will underscore the staying power and leadership position of REALTOR.COM."

"It makes sense that these two companies are getting together to leverage their collective potential in online real estate and online financial services," said Richard DeWolfe, Chairman, CEO and founder of The DeWolfe Companies, Inc. and Chairman of the Realty Alliance. "As a real estate broker and a mortgage lender, we are looking forward to working with RealSelect and Intuit to create opportunities that will help us drive our business," added DeWolfe.

Published: August 26, 1998

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