RealSelect Inc., operator of Realtor.com, and The Realty Alliance have entered a marketing partnership where Realtor.com becomes the preferred national distributor of Alliance members' listings.

The Realty Alliance is a coalition of more than 50 of the top independent real estate brokers in the country.

The agreement also paves the way for the two parties to work together to market Realtor.com's products and services to Alliance brokers and agents, and generate leads for Alliance brokers' affiliated lending services through Realtor.com's new Mortgage Lead Generation Program. Realtor.com is the nation's premier real estate site on the Internet with more than 1.3 million listings.

"We are very pleased the Realty Alliance has chosen to endorse RealSelect and participate in our Mortgage Lead Generation Program", said Stuart Wolff, CEO and chairman of RealSelect. "With nearly 4 million visitors coming to our site each month, we are in the best position to help brokers and agents take advantage of the explosive potential of the Web".

Realtor.com already receives the vast majority of its listings through its long-standing relationships with the Multiple Listing Services. The Realty Alliances endorsement serves to reinforce those relationships and support the presence of Alliance members' listings on Realtor.com. RealSelect and the Realty Alliance will join forces to maximize members' presence in connection with those listings.

Realtor.com's Mortgage Lead Generation Program, which launched last week with over 20 Realty Alliance members, is designed to help real estate companies promote and drive leads to their affiliated lending services. A consumer can conveniently make an e-mail based inquiry to a brokers' mortgage affiliate by clicking on a button underneath that broker's property listing. The highly qualified e-mail lead is then sent directly to the mortgage affiliate who manages the process from there.

"(We) chose RealSelect and Realtor.com because they are the clear leaders in online real estate and have the best interests of our industry and its participants firmly in mind", said Dick DeWolfe, chairman of the executive committee of the Realty Alliance. "We will now be able to work even more closely with RealSelect to accelerate the process of helping our offices, their agents and our lending affiliates gain exposure to the millions of today's and tomorrow's online home and mortgage shoppers."

The Realty Alliance members already participating in the Mortgage Lead Generation Program include: Baird & Warner; Champion; Crye-Leike; The DeWolfe Cos.; Edina; Fonville Morissey; Gundaker BH&G; J.D.Reece; Johnson-Rast & Hays; Keyes, Latter & Blum; Long & Foster; Northside; Northwood BH&G; Patterson-Schwartz; Prudential Florida; Prudential Northwest; Real Estate One; Realty One; Smythe Cramer; William Raevis.

Thirty more Realty Alliance members will be added over the next 30-45 days, according to executives at RealSelect.

Based in Westlake Village, Calif., RealSelect is the leading online real estate information and tools provider. RealSelect operates Realtor.com, the official Internet site of the National Association of REALTORS^{®. RealSelect has an interest in Real Times.}

Published: October 28, 1998

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