The Prudential Real Estate Affiliates, Inc. (PREA) announced superior results from its Affiliate Assistance Hotline (AAH), during its first eight months of service. Designed as a primary source for information and service, the call center augments the specialized service teams supporting more than 37,000 members of the Prudential Real Estate Network.

The service handled more than 18,000 calls from broker-to-broker referrals to assistance with the use of PREA Center, Prudential's extranet site. Marketing needs such as requests for advertising samples or instructions on downloading a logo were also handled.

The service delivery of the Prudential Real Estate Network, known as Quantum Services, is comprised of specialized teams in marketing, technology, operations, transition and training.

Published: October 29, 1998

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