The Prudential Real Estate Affiliates, Inc., (PREA) will showcase the latest in technology applications for the real estate professional when its traveling Cyber Café arrives in King of Prussia, Pa. on Tuesday, Nov. 10, 1998. The event will be held from 8:30 a.m. to 4:00 p.m. at the Valley Forge Hilton, 251 Dekalb Pike.

On-site staff at Prudential Real Estate Affiliates' Cyber Café will work one-on-one with participants, giving them the opportunity to surf the Internet and explore electronic commerce options such as e-mail, virtual home tours and PREA CENTER, Prudential Real Estate's private extranet site which features business marketing and communication tools. There will also be a special booth presenting Prudential Real Estate's new eCertified designation, which is exclusively granted to Prudential Real Estate Network members who demonstrate that they are highly trained in technology and prove that they use their skills to create a more efficient and effective real estate transaction for their customers. In addition, top industry vendors, including IPIX, Intel, Microsoft Sidewalk, Top ProduceerIBM and CompUSA, will display their technology and educate attendees on the business application of technology.

The day-long Cyber Café event will also feature a symposium on "Why Real Estate Professionals Must Commit Themselves to the Use of Technology" given by Roald Marth. Marth, is a speaker known throughout the real estate industry as a technology visionary and author.

The critical objective of the Cafe is to provide attendees with the knowledge they need to meet the demands of today's consumers. Ultimately, home buyers and sellers are becoming more sophisticated about how they collect information and look for a home. Real estate professionals need to be equipped on how to service these needs and increase their own efficiencies.

Published: November 6, 1998

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