San Francisco, CA - Finet Holdings Corporation (FNHC: Nasdaq) unveiled a
comprehensive marketing strategy aimed to propel significant growth into
the future. This coordinated three-pronged approach includes strategic
relationships, strategic marketing and derivative products.
Online, Finet is applying traditional database marketing methods
and analysis techniques to its advertising on Quicken.AOL.com,
Mortgagequotes.com, bankrate.com, virtualrelocation.com, and
globallenders.com, using a well-defined monitoring and evaluation
process for each buy's results, from which the company derives user
tracking and return on advertising investment data.
Finet has recently launched several strategic relationships with
such e-commerce leaders as Infoseek.com, Homeseekers.com, Realtimes.com,
iMall.com, Mortgageauction.com and Resicom.com. These relationships are
focused towards expanding the company's reach and driving consumers
seeking related products and/or services to Finet's web sites.
Finet continues to develop and expand its backbone of derivative
products, some of which were developed with Fannie Mae, Stewart Title
and other mortgage and home-buying industry leaders. These award-winning
products including, Finet's iQualify, Interloan.com and The Agent
Connector, have been well received and have gained the company
recognition as a pioneer in real estate and mortgage related software
development.
The Company is also developing relationships with relocation
services, online employee recruitment companies and partnerships with
other mortgage related sites.
All of Finet's marketing approaches include creating systems to
measure results. By focusing on a quantitative strategy, Finet can
quickly test competing methods, re-allocate funds wisely and increase
return on investment and shareholder value. "For some time we have been
quietly accumulating strategic e-commerce partnerships which are now
showing measurable online revenue. Our products are designed to assist
consumers directly as well as through real estate agents and mortgage
brokers," explained Dan Rawitch, Finet's President.
Published: December 3, 1998
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