RE/MAX International will launch its first national television campaign in 1999. The 52-week campaign will include extensive broadcast and cable advertising, including many prime time programs, and is expected to generate 1.5 billion impressions. Thirty five million impressions are expected to result from December and January sports shows including bowl games, NCAA basketball games, golf games, and prime time TV shows including Frasier, ER, 20/20, and NYPD.

The ads will target the 25 to 54 age group, and will utilize humor and unusual settings, according to creative director David Rea.

Published: December 29, 1998

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