Entrepreneur magazine's current 20th Annual Franchise 500 issue ranked Coldwell Banker Real Estate Corporation number one in real estate services and 15th best franchise overall. This marks the third consecutive year that the publication has recognized Coldwell Banker in the number one position in its category and marks the highest overall ranking the magazine has ever bestowed on the company.

Entrepreneur, the first publication to evaluate and rank the franchising industry measures its entries primarily on financial strength and stability, growth rate and size of the system. The publication's ranking formula also takes into account the number of years the company has been in business, the length of time it has been franchising, start up costs, litigation history, percentage of terminations and whether the company provides financing. Entrepreneur's criteria are based on quantifiable, objective information and the publication utilizes an independent CPA firm to audit all financial data.

Coldwell Banker Real Estate Corporation, a subsidiary of Cendant Corporation (NYSE: CD), franchises more than 2,900 independently owned and operated real estate offices with over 69,000 sales associates throughout North America.

Published: January 6, 1999

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