REDMOND, Wash. - Jan. 20, 1999 - The MSN(tm) HomeAdvisor(tm) online real estate service, the award-winning guide to finding homes and loans on the Web, today announced it has signed an agreement with San Francisco-based Prudential California, the 5th largest real estate brokerage firm in the country*, in addition to more than 250 real estate brokers from around the country. HomeAdvisor also has an agreement with Prudential California's Sacramento-based Northern California operations, which it signed last year. These agreements are in addition to the thousands of listings deals HomeAdvisor has signed since launching last summer.

"More than any other real estate site out there, HomeAdvisor is helping our agents promote themselves as real estate professionals and sell more homes faster - a huge benefit to our customers," said Ed Krafchow, CEO of Prudential California Realty, whose 2,500 agents in 90 offices sell more than $5 billion in homes each year. "It is our responsibility to our customers to promote their homes everywhere, including throughout the Web. With HomeAdvisor, our available homes will be seen by potential home buyers throughout the MSN network and beyond."

"This year, more than ever before, home buyers will use the Internet to begin their home search and it's in our customers' best interest to make our homes easily accessible," said Michael Seay, vice president and director of sales for W.C & A.N. Miller Realtors in Bethesda, Md. "By putting our listings on HomeAdvisor today, we've ensured that our available inventory of homes will be online well before the busy spring home buying season begins. That will give us a big advantage over our competitors in attracting home sellers."

"Signing with HomeAdvisor is a simple decision brokers are making that directly impacts their bottom line," said Ian Morris, group product manager for MSN HomeAdvisor. "They're putting their listings on HomeAdvisor for free and, in return, are ensuring that their homes will be viewed by millions of potential customers every month."

Published: January 20, 1999

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