To get the most buyers, you need the greatest exposure.
Posting your listings on realtor.com
and other highly-trafficked sites is the first step in the right direction! To
enhance your visibility, consider getting your name out on local resources
where your targeted customers would look.
Many state or regional REALTOR® associations will have pages on which
you can post your listings. True, many of
those pages will be redirected back to http://www.realtor.com (which, of
course, has a tremendous amount of traffic).
Others will also include different resources such as the New York State
Association of REALTORS, which
has a link to ListingLink.com
. The more your homes get out on the Internet, the greater the chances are
that your potential customers will find you.
REALTOR® associations aren't the only places which have specific home
listings, however. Look at the web address in the above example - it goes to a
site called Listing Link . You'll see that not only at that site can you list
your properties, but you can also list yourself for consumers looking for
agents.
This is pretty generic, though. What if you're a NJ REALTOR and want to
ensure your home gets in front of NJ customers?
One of the best ways to find state-specific resources is to go to Yahoo! at
Yahoo and search on - NJ homes
In this case, you'll see New Jersey Houses and Homes at http://arsdata.com/njhh and NJ Home Guide at www.njhomeguide.com
What if your state abbreviation means something else? Maine's abbreviation
is "ME" as in me me me. In this case, you'd search on - Maine homes - and find
Maine's Property Toolkit at http://www.maine-realestate.com.
Try it for other states! Search Yahoo! for - Delaware homes - and you'll
find Delaware Homes Online at http://homes.delawareonline.com
This has the bonus of being created from the state-wide newspaper, The
News Journal.
There are other ways of ensuring your home gets seen by specific regional
customers. Consider Yahoo! itself - it's one of the most popular sites around
(and with good reason!). It has a special real estate site,
where you can list your homes for free! (this is at the "Post Free Classifieds"
link).
How else can you find regional resources? Go to Websitez, set the last dropdown menu to "Web Site
Names" and search on, say, - california real estate
You'll find The California
Real Estate website. You can mix and match words like the state name,
state abbreviation, "homes," "houses," etc. until you come up with a site that
services REALTORS in your area.
Never be constrained by only one kind of searching. By broadening your
scope, you'll be able to locate resources you never knew existed.
Published: January 27, 1999
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