So much talk lately about whether consumers will need agents now that they
can do so much research themselves on the Internet, find the homes they like,
get e-loans, and conduct e-commerce.
There’s talk, too, about MLSs going away, and XML enabling them to do it.
I was honored to be on a panel that Michael Russer moderated recently.
Michael knows exactly where the real estate industry is going, and definitely
has his finger on the pulse. He shares the excitement I feel about the changes
in the real estate industry.
Michael talked about a new software, XML, that will enable intelligent
searches. That means consumers will be able to search anywhere, anytime from
the comfort of their homes, for homes on the market. Not through MLS, not
through vendors, not through Realtor.com or Microsoft’s HomeAdvisor - right
out there on the Internet, floating freely in cyberspace. That listing
information will be there visible, just waiting to be grabbed by the consumer.
Uh, oh. No controls by the realtor community? No need for us anymore?
I don’t think so. As much as this industry is transitioning and changing,
it will always remain a people industry. There is still an appreciable amount
of handholding and service that will need to be provided by people, like
Realtors such as you and I.
Right now, loans are being processed via the Internet, and e-commerce is
thriving, so it only stands to reason that new technologies are going to make
the truly paperless transaction a reality. Digital signatures will become the
basis of secure, legally binding Net-based transactions and contractual
commitments. New technology will alter the very nature of the real estate
consumer and how they shop and work with various real estate services.
Nevertheless, my experience with buyers for the last 28 years has been that
they are still wary, still dependent on the trust and relationship with the
realtor. They are filled with trepidation, and although more savvy than ever
before, will still want to see the home personally, still want to talk to a
real live person. This is an emotionally packed transaction, and when it
involves a relocation even more so.
Yes, the Internet and the new software will create a major change, but I
feel there will be positive opportunities of which we are unaware at this
point. It is bringing the world ever closer. I can communicate and develop
relationships with buyers from all over the world in a heartbeat. I guarantee
you they will want a person, in addition to any new modifications to a real
estate transaction, to be their point of contact.
One way for an agent to create a difference for a listing that the consumer
may be able to view from a search, will be to enhance it with a rich
presentation, creating an exciting adventure for them. We will be learning new
techniques to take them on this journey. Doing what we do best, creating
relationships, providing service, and enjoying the adventure along with them!
Again, I still think that agents should be issued a T-shirt with "No fear!"
on it. Real estate is still a people business, and we are the people consumers
will need to lead them to their dream house.
More Technology related articles
Published: February 8, 1999
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Editor's Note: This article reflects the opinions of Alice Held only and not necessarily the views of this or any other publication, organization or Website owner.
