The Americana Group, a powerhouse in the Las Vegas residential market, is
becoming a Prudential Real Estate affiliate, the Las Vegas Business Press
reported.
At the end of March, Americana will end its franchise relationship with Better
Homes and Gardens and re-brand itself Prudential-Americana.
The combined company, which includes Prudential Southwest Realty, will have
more than 700 sales associates statewide and an estimated sales volume of $1.3
billion annually, the weekly reported.
Americana chief Mark Miscevic said he is impressed by Prudential's network,
which has 1,400 offices nationwide. We weren't sure about Better Homes and
Gardens' commitment to this market," he said, noting that the firm had recently
been acquired by General Motors Acceptance Corp.
Published: February 9, 1999
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