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Real Estate News and Advice |
December 4, 2009 |
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The Web is No Substitute for Shoe Leather
by Bill Koelzer
Frequently, new Realtors contact me for tips on how to market over the Web. I always tell them to first focus on learning the basics that bring an agent more presence in the community before attempting to gain presence on the Web. Why? The very services and listings that an agent would want to promote is obtained at the community level. Getting on the Web with nothing in your basket is like putting the cart before the horse. The Web is attractive to new agents - it appears low in cost compared to other forms of media. But it isn't a substitute for the agent's community. Agents who have listings appear at an advantage - their listings are posted all over the Internet. But, they get those listings at the community level, then they post them on the Internet. If you are a new agent, and wondering what you can do to enhance your presence on the Web, without spending a lot of money, I would tell you to begin where all agents begin - by walking your neighborhood. Here are some tips to help you get started:
You'll Want to "Pick" A Realtor Who's Active In The Community Perhaps you thread the toothpick through the top of the letter. Then, in the body, even though you lack a long list of real estate-related successes to cite, just list all the clubs you belong to and the many things you volunteer for. Or your other sales experience. This is an inexpensive way to gain visibility and presence in your marketing area.
And the next time we talk, you'll be ready for the Internet. Published: April 15, 1999 Use of this article without permission is a violation of federal copyright laws. Editor's Note: This article reflects the opinions of Bill Koelzer only and not necessarily the views of this or any other publication, organization or Website owner.
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