Homes.com will develop and host branded Web sites for each of more than 800 Better Homes and Gardens member firms. The agreement between Homes.com and GMAC Home Services, Better Homes and Gardens' parent company is part of a GMAC's new, companywide Internet strategy to tap into the growing consumer population on the Web.

Launched in 1993, HOMES.COM was the first online provider of property listings and other relocation information to consumers across the nation. The service provider will create branded individual sites for Better Homes affiliates complete with property listings (with multiple photos, virtual tours, audio, video, and more), company/sales associate contact information, lead generation and tracking tools, school and property reports, other community information, mortgage tools, real estate Q&A and consumer education tools, email, listings distribution to search engines and other national Web sites, and more.

These sites will consistently promote the Better Homes and Gardens Real Estate brand to consumers, and will extend the new Better Homes and Gardens Real Estate national Web site, currently under development by Microsoft and scheduled for a June launch.

Published: April 20, 1999

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