IRIS, LLC has introduced Lightning CMA Plus, a sophisticated, user-friendly software program that enables users to produce Comparative Market Analyses (CMAs), listing presentations and buyer’s tours with data and photos pulled directly from one or more local Multiple Listing Services (MLS).

According to Iris, Lightning CMA Plus is compatible with the most popular MLS systems, including Compass, Stellar, Maestro, FBS, and GTE. Users can choose from among eight different design themes, each offering 42 different report pages. This flexibility enables users to create customized reports.

Real estate sales professionals who purchase Lightning CMA Plus can upgrade to Iris Suite, a bundled software package that integrates two additional programs, Lightning Maps and Lightning Flyers, with the core CMA program.

Lighting Maps incorporates Rand McNally’s Streetfinder which enables personal computer users to create customized maps that can be added to listing presentations, buyer’s tours and Comparative Market Analyses (CMAs). These maps can be used to pinpoint the locations of nearby schools, parks, shopping centers and related amenities. With Lightning Maps, users can produce maps of virtually every neighborhood in the nation.

Lightning Flyers enables real estate sales professionals to produce a wide variety of professional-looking flyers and postcards with a few clicks of a computer mouse. Users can download photographs from virtually any MLS. Lightning Flyers also allows users to insert their own digital photographs, personal photos or office logos into flyers or postcards.

Iris Suites will be available at a special price for users of previous IRIS programs such as Lightning 97, Sellmore, Showpro and Easy Flyer. Lightning CMA Plus also can be purchased separately. IRIS software can be purchased directly from the IRIS Sales Order Line (800-411-3686), from the company’s website, or from selected retailers.

Published: May 13, 1999

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Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68. Order Now Review - Honors In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.       Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans. Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR "The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors Coverage from WSMV, Nashville - 8-14-2007 That Interview Guy - Get Inside The Head Of Today's Generation 2007 AE Institute Session - To purchase 2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9 HouseValues Mastermind call - Parts 1 2 Blanche's fireside chat with Jeremy Conaway, HAR - Click here. For more articles by Blanche, click here.