A great way to improve your web traffic is through "Link Exchanges Networks".
Exchange Networks are groups of web sites who trade links and banners with each
other. It works like this. You'll create a space on your web site to display
the group's banner (which, for you tech buffs, is served from their server,
not yours) and, in exchange, your banner (which you submit to them only one
time) will be displayed on other member's sites. In other words, it's an
Internet Barter system.
Exchange networks are a great way to get started in banner advertising and
they're FREE! The Exchange Networks will provide the necessary HTML code for
you to place on your web site which allow your site to display other people's
banners. All you have to do is complete their simple sign up form and provide
them with a banner for your site. Many of the Exchange Networks allow you to
specify your target audience or category, which results in producing quality
traffic to your web site. For most "Exchanges", you will need a 468 x 60 pixel
banner. If you do not have a banner, you can make a FREE one on any of the 3
web sites listed below. Just follow the instructions.
For those of you who prefer that a professional make your banner(s), simply
email me and ask for recommendations.
To continue, there are literally hundreds of "Exchange" Networks on the
Internet. I recommend you join the four listed below. After you have made
your new banner go to each of the four banner exchange web sites, follow their
simple instructions on becoming a member.
LinkExchange.com
Advertise on the Web's Largest Network to Grow Your Traffic. "PRIVATE" Over
450,000 sites in 32 languages. Reach more than 60% of all visitors to the Web,
and over 30 million viewers. They say you can "Maximize your efforts to find
new customers and drive traffic to your site by joining the web's largest ad
network". Link Exchange offers the ability to Track visitors to your site and
target your ads by site content & language.
Exchange-it is a free service
designed to help web sites trade advertising with each other. By inserting a
banner into your web page you automatically display advertisements for other
members, in return, your banners will be displayed across their member network.
Exchange-it is an excellent way to "Get the word out" about your web site.
MS-Links Exchange allows you
to categorize and target your web site banner marketing. MS-Links reserves the
right to modify, change, add or delete site categories at any time to insure
the quality of their service.
IntelliClicks
offers a comprehensive set of options and feature to help you promote your web
site and gain the visibility it deserves. It is the first free banner exchange
network to offer the ability to include sound effects with your banner ad.
Absolutely no plug-ins required.
The above are the exchange sites I suggest in getting the most out of the
limited web site space you may have to work with. If you would like to
resource other exchange networks you can go to http://www.adbility.com. They have a list of about 150 of the most popular sites on the Internet.
Published: June 21, 1999
Use of this article without permission is a violation of federal copyright laws.
Editor's Note: This article reflects the opinions of Grant Gould only and not necessarily the views of this or any other publication, organization or Website owner.
