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Real Estate News and Advice |
November 11, 2009 |
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Bundling And Unbundling Real Estate Services
by Edith Lank
These days, real estate companies are going both ways -- bundling and unbundling. For sellers, in particular, who want to save commissions by handling a large part of the sale process themselves, some firms offer "unbundled services." For a flat fee, or a low commission, they will provide only the help a particular seller may want. Most often requested are:
The broker's expertise can also come in handy for analyzing the buyer's financial situation, and recommending a strategy for financing the purchase. If desired, the brokerage may field phone calls, but won't accompany prospective buyers to view the house. This represents a big saving in time and efficiency for the agency. The other big saving comes in advertising (usually a broker's main expense), because the homesellers will arrange that on their own. So that's unbundling. And on the other end is a trend, particularly with large real estate firms, to offer "one-stop" service. Subject to state and federal regulations, many real estate brokers foresee an office that offers real estate services, homeowners insurance, mortgage financing, tie-ins with moving companies and the like, all under one convenient roof. Bundled services. They can go either way. Published: June 24, 1999 Use of this article without permission is a violation of federal copyright laws. |
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