Realtor.com is retiring Agent SIMPLE, a program of web-based marketing and communications and is introducing a more advanced product - iLEAD(tm).

iLEAD is an all-in-one Internet marketing system designed to enhance the real estate professionals' image and listings on integrated websites. With iLEAD, agents are provided with a personalizable multi-page web site designed to simplify communication between potential home sellers or buyers, other real estate professionals and themselves. The improvements are a vast improvement in functionality and value over the single page advertising solution found with Agent SIMPLE.

The website product comes in multiple configurations from Silver to Platinum, with modules that can easily be added, creating a truly customizable tool for the customer. Agents will have an unlimited ability to enhance their home listings on REALTOR.COM with showcase banners, additional photos and custom home descriptions. The agent's personal photo, email link and iLEAD website link will be automatically added to every one of their listings for the year.

Agent customers who are RE/MAX or Prudential affiliates, or part of the California Association of REALTORS®, will also automatically have their listings enhanced on those sites, based on HomeStore.com's web-hosting agreements with those entities.

iLEAD customers will also be entered into the REALTOR.COM REALTOR® Yellow Pages, the largest online directory of REALTORS®.

Add-on products in the iLEAD product line are also available and include personal URLs, animated Messages for offices, and Featured Homes(tm), all of which take advantage of REALTOR.COM's traffic of six million visitors a month to both listings and to the REALTOR®.

Published: August 2, 1999

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Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68. Order Now Review - Honors In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.       Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans. Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR "The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors Coverage from WSMV, Nashville - 8-14-2007 That Interview Guy - Get Inside The Head Of Today's Generation 2007 AE Institute Session - To purchase 2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9 HouseValues Mastermind call - Parts 1 2 Blanche's fireside chat with Jeremy Conaway, HAR - Click here. For more articles by Blanche, click here.