Realtor.com is retiring Agent SIMPLE, a
program of web-based marketing and communications and is introducing a more
advanced product - iLEAD(tm).
iLEAD is an all-in-one Internet marketing system designed to enhance the
real estate professionals' image and listings on integrated websites.
With iLEAD, agents are provided with a personalizable multi-page web site
designed to simplify communication between potential home sellers or buyers,
other real estate professionals and themselves. The improvements are a vast
improvement in functionality and value over the single page advertising
solution found with Agent SIMPLE.
The website product comes in multiple configurations from Silver to
Platinum, with modules that can easily be added, creating a truly customizable
tool for the customer. Agents will have an unlimited ability to enhance their
home listings on REALTOR.COM with showcase banners, additional photos and
custom home descriptions. The agent's personal photo, email link and iLEAD
website link will be automatically added to every one of their listings for the
year.
Agent customers who are RE/MAX or Prudential affiliates, or part of
the California Association of REALTORS®, will
also automatically have their listings enhanced on those sites, based on
HomeStore.com's web-hosting agreements with those entities.
iLEAD customers will also be entered into the REALTOR.COM REALTOR® Yellow Pages, the
largest online directory of REALTORS®.
Add-on products in the iLEAD product line are also available and include
personal URLs, animated Messages for offices, and Featured Homes(tm), all of
which take advantage of REALTOR.COM's traffic of six million visitors a month
to both listings and to the REALTOR®.
Published: August 2, 1999
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