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| February 10, 2012 |
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A Recruiting Quiz
by Elaine Shreiber
True or False: " The Internet will not replace agents. Agents who use the Internet will replace agents." You probably answered, "True", and you are right on the money. If you answered "False", perhaps you'd better find another line of work, because you're not going to know what hit you in a couple of years. Already, a large number of technologically savvy REALTORS are finding that the majority of their real estate transactions are now directly attributable to their on-line marketing efforts. Every day, more agents discover this new, efficient, effective, and profitable method of doing business. Okay, try this one. True or False: "The Internet will not replace recruiting. Brokers who use the Internet to recruit will replace recruiting." If you immediately answered "True", you get an A+, because you are ahead of the curve. Using technology to prospect for agents is not currently as wide spread as employing the Internet to find buyers and sellers. However, one day soon it will be. The Internet can be more effective than conventional methods of recruiting in several important areas:
Right Time-Right Place.
The Whole Picture.
Image Is Everything.
Turning on a Dime.
Going Where the Ducks Are. Also See:
Published: August 6, 1999 Use of this article without permission is a violation of federal copyright laws. |
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