Most large companies have terrific home search features, but do little to promote their own agents. REALTY EXECUTIVES is turning that approach upside down with the announcement of its free website and email program to all 8,000 of its agents worldwide.

As the first franchise company to introduce the 100% commission concept, REALTY EXECUTIVES is used to breaking barriers, and entry to the Internet is no exception. While many companies pay lip service to serving the Internet customer, company Web sites are often little more than beauty shots for the company. Only by promoting agents online does a company show that it truly believes that the Realtor should be at the center of the transaction.

"With this new e-mail system, anyone can easily contact a REALTY EXECUTIVES agent. All they have to know is the agent’s name and the company’s name," said Rich Rector, president of REALTY EXECUTIVES International. "Not only does this continue our efforts to become as easily accessible to customers as possible, it also promotes consistency and name recognition for the company."

With the announcement of free Web pages, REALTY EXECUTIVES will link its agents directly to the company's redesigned site at www.realtyexecutives.com. Each agent will also have an exclusive Web address. In addition, the company will automatically offer and coordinate e-mail addresses for each associate.

In most cases, the addresses will consist of the associate’s first and last name followed by @realtyexecutives.com. Currently, many REALTY EXECUTIVES associates use e-mail for business purposes, with a lot of variety used in the addresses. The new program will offer a standard address for all associates. An associate who already has a web site or an e-mail address can simply transfer the address to the new REALTY EXECUTIVES Internet program. An outside web design company will work with each associate to coordinate the individual web sites.

Other media, such as yard signs, business cards and other printed materials is being coordinated to include associates’ web page and e-mail addresses.

According to the company, more than 60 percent of Realtors already use e-mail for business purposes, however only 30 percent of Realtors have a business web page.

"Specifically designed web sites puts Realty Executives on the cutting edge of the real estate industry. We realize the importance of the Internet to our business, and we wanted to make the process of launching a web page as simple as possible for all agents," Rector said.

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Published: September 23, 1999

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Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68. Order Now Review - Honors In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.       Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans. Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR "The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors Coverage from WSMV, Nashville - 8-14-2007 That Interview Guy - Get Inside The Head Of Today's Generation 2007 AE Institute Session - To purchase 2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9 HouseValues Mastermind call - Parts 1 2 Blanche's fireside chat with Jeremy Conaway, HAR - Click here. For more articles by Blanche, click here.