HomeBuilder.com, part of the Homestore.com (Nasdaq: HOMS) family of home and real estate related web sites, today announced that it is the most visited new homes site on the Internet. According to a Media Metrix report, HomeBuilder.com leads the new homes category, receiving almost twice the Internet traffic than its closest competitor.

The site's steady growth is attributed to two key factors, according to Bill Brown, chief operating officer. "First, we strive to provide the most comprehensive, up-to-date new home information on the web," Brown said. "Then, deliver that content to our audience by using targeted Internet channels as a means of distribution," Brown added.

To maintain strong distribution, HomeBuilder.com is strategically aligned with six of the Internet's top portals. These relationships help to drive more unique users to the site, thereby delivering more home shoppers to builders. HomeBuilder.com's industry leading content and prominent portal channels have delivered proven results. "We're very pleased with the services HomeBuilder.com provides," said Kelly Asmus of Riverside Homes, a Portland, Oregon builder. "We've sold nine homes as a direct result of the site."

At HomeBuilder.com, consumers can view floor plans and photos, take a virtual tour, research new communities or search for a custom builder from the comforts of their own home or office. The site currently hosts more than 15,000 builders who collectively have more than 125,000 new homes available for online viewing.

Published: December 14, 1999

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