We are in the lead generation business. If you want to take control of your life and your business at a greater level you must set up a system to generate great quantities of leads. By always having great quantities of leads it will allow you to be highly selective in the people you work with. The truth is you will only be able to help a handful of people with regularity. These handfuls of people should be the best and most motivated clients and the ones that are sold on you and your system.

If you focus on being a lead generating system you will not have to rely on others to refer business to you and you will reduce call reluctance.

By using the new technology in the automated ads industry you can create leads 24 hours a day. This helps you to create three to five times as many prospects than if they would have called your office. The reluctance of the consumer to call you is removed. You will then receive their phone number to return their call.

The key is to position yourself at the front of the line. You want to run point in this arena. You want a steady flow of consumer direct leads.

You need to illicit your team of affiliates to participate and pay for this service. You can do a mini-commercial or brought to you by ABC Mortgage, AAA Pest Control, A-2 Title and Escrow Company. You can pay for all or a major portion of this service by well-placed affiliates' mini-commerce deals.

If you work jointly with your mortgage partner you can create tremendous response. If you can advertise and create a plan for people to call your mortgage partner, you will remove even more reluctance. The truth is that buyers will always look at us as salespeople. That is unavoidable no matter how we position or package ourselves to some people. Your mortgage partner can be looked upon as a consultant by the buyer. This will enable your mortgage partner to have the inside fast lane to commitment by the buyer. Do not fail to enlist the power of your mortgage partner.

Seven Strategies for All Capture Technology

Published: January 11, 2000

Use of this article without permission is a violation of federal copyright laws.

Dirk Zeller is a sought out speaker, celebrated author and CEO of Real Estate Champions. His company trains more than 350,000 Agents worldwide each year through live events, online training, self-study programs, and newsletters. The Real Estate community has embraced and praised his six best-selling books; Your First Year in Real Estate, Success as a Real Estate Agent for Dummies®, The Champion Real Estate Agent, The Champion Real Estate Team, Telephone Sales for Dummies®, Successful Time Management for Dummies®, and over 300 articles in print. To learn more regarding this article, please visit www.realestatechampions.com.