The outstanding value behind this delivery concept is twofold:

1. There's only one piece of software to download, (though if you like, the "paid version" will still be available in a box through traditional software retailers) and this will make upgrading in the future a breeze.
2. You get to control the choices at your leisure. Thus, most people will probably choose to run the program in "Sponsor Mode" for a while. Then, if, and only if, they find the advertisements too annoying, they can simply choose to pay a fee to make the marketing pitches go away. Fortunately, in this case there will be no new software to acquire, install or configure.

If you've ever wanted to try a professional level email client, but have been putting it off, you'll soon have a great opportunity!

While the full-blown rollout will not happen for another month or two, there is a "beta" version now available at Eudora.com .

NOTE: If you don't want to be a "test subject," then skip the beta download. Instead, check the site occasionally until the official release is available.