Many agents are delaying or scrapping long-range focus in the marketing and prospecting business system arenas. They often are neglecting their time investments for their health, families, and self-development areas of their life. They are spending a tremendous amount of time working on their business. They are truly an employee of their real estate business rather than the owner, CEO, and visionary of their multi-million dollar sales company.

To be an owner means you can walk away for a vacation with your family and the business continues to turn out your product. You business continues to earn an income for you while you are laying on the beach. Is the huge price being paid worth the results? Can one grow with balance?

Real estate agents are starting to employ the same strategies used for years by the best athletes, entertainers, and business professionals. They are hiring a coach.

We live in a time when there is an abundance of information. We can attend seminars, listen to tapes, and read books. We have more resources for growth than any other time in history. There is one crucial barrier to utilization of the knowledge you have even now. It is action or an implementation strategy. Someone to hold you accountable for the implementation of the new idea or development of the new skill needed. The guidance for creation of the new streamlined system. The step-by-step strategy of implementing the “Disciplines of a Champion.”

A coach has one important focus. Former Dallas Cowboys coach Tom Landry put it best, “A coach is someone who tells you what you don’t want to hear, and has you see what you don’t want to see, so you can be who you have always known you can be.” A great coach will shrink the gap between where you are and the true potential that is inside you. If you are not achieving your full potential you are a prime candidate for coaching. To be a successful coach must be passionate about your success in life.

Selecting a coach in your specific field creates a greater impact. My years of success in selling real estate have enabled me to impact my clients more directly. Since I have been in similar situations that my clients are currently facing I am able to help them understand the situation quickly.

A coach will do five specific things to guarantee growth:

Published: February 11, 2000

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Dirk Zeller is a sought out speaker, celebrated author and CEO of Real Estate Champions. His company trains more than 350,000 Agents worldwide each year through live events, online training, self-study programs, and newsletters. The Real Estate community has embraced and praised his six best-selling books; Your First Year in Real Estate, Success as a Real Estate Agent for Dummies®, The Champion Real Estate Agent, The Champion Real Estate Team, Telephone Sales for Dummies®, Successful Time Management for Dummies®, and over 300 articles in print. To learn more regarding this article, please visit www.realestatechampions.com.