If you are a listing agent, you market heavily through your listings. In fact, you may be almost invisible on the Web if it weren't for your listings. Therefore you want your listings to show up on as many high traffic Web sites as possible. How can you get more exposure? Comstock Net Services, Inc is an approved Web site vendor of RE/MAX, with over 90 percent of their clients coming from this relationship. They will design Web sites programs for any office or agent.

UNO is the name of the Web site marketing program offered by Comstock, in which every agent's listing has its own domain name at no extra cost. UNO is unique feature, as opposed to walking sellers and buyers through an office or agent website to find a listing.

A domain name is easy to put on sign riders, in classified ads, real estate guidebooks, or attach to your emails, or when sending out your newsletters. When customers want to see that home, they won't see competing homes.

This is good use of spiral marketing which means taking one medium, such as the Internet and cross-promoting in another medium, such as the newspaper. Comstock forwards their clients listings to portal partners such as Homeadvisor.com, Yahoo! Classifieds, iOWN.com, and Cyberhomes in some areas. Canadian clients will be glad to learn that Homeadvisor and Yahoo! are opening their Internet doors in Canada.

Comstock Net Services serves over 15,000 agents in the U.S./Canada and its services include placing your listings, hosting your Web site and sending you a traffic report so that you can see where your leads are coming from. Your leads come from a lead capture tool called "The Grand Tour" in which multiple pictures of the home you have listed are posted alongside the listing. The consumer gets to view two or so, but in order to see the interior shots, s/he must register a name and an email address. The cost for "The Grand Tour" varies depending on the area of the country, pricing plan the client chooses. But you only pay a fee if the property closes.

Published: June 16, 2000

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Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68. Order Now Review - Honors In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.       Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans. Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR "The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors Coverage from WSMV, Nashville - 8-14-2007 That Interview Guy - Get Inside The Head Of Today's Generation 2007 AE Institute Session - To purchase 2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9 HouseValues Mastermind call - Parts 1 2 Blanche's fireside chat with Jeremy Conaway, HAR - Click here. For more articles by Blanche, click here.