If you are a listing agent, you market heavily through your listings. In fact, you may be almost invisible on the Web if it weren't for your listings. Therefore you want your listings to show up on as many high traffic Web sites as possible. How can you get more exposure?
Comstock Net Services, Inc is an approved Web site vendor of RE/MAX, with over 90 percent of their clients coming from this relationship. They will design Web sites programs for any office or agent.
UNO is the name of the Web site marketing program offered by Comstock, in which every agent's listing has its own domain name at no extra cost. UNO is unique feature, as opposed to walking sellers and buyers through an office or agent website to find a listing.
A domain name is easy to put on sign riders, in classified ads, real estate guidebooks, or attach to your emails, or when sending out your newsletters. When customers want to see that home, they won't see competing homes.
This is good use of spiral marketing which means taking one medium, such as the Internet and cross-promoting in another medium, such as the newspaper. Comstock forwards their clients listings to portal partners such as Homeadvisor.com, Yahoo! Classifieds, iOWN.com, and Cyberhomes in some areas. Canadian clients will be glad to learn that Homeadvisor and Yahoo! are opening their Internet doors in Canada.
Comstock Net Services serves over 15,000 agents in the U.S./Canada and its services include placing your listings, hosting your Web site and sending you a traffic report so that you can see where your leads are coming from. Your leads come from a lead capture tool called "The Grand Tour" in which multiple pictures of the home you have listed are posted alongside the listing. The consumer gets to view two or so, but in order to see the interior shots, s/he must register a name and an email address. The cost for "The Grand Tour" varies depending on the area of the country, pricing plan the client chooses. But you only pay a fee if the property closes.
Published: June 16, 2000
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