So, you have email addresses gathered because you have been asking people. And, you have set up your databases in your real estate or email software. If you are like many agents, you now have the problem of what to send and how often.

For email marketing to be effective, consistency is imperative. Automating is the only way to achieve this without creating another time and energy drain. You must use or develop systems that will support your marketing efforts, such as the action plans in PREP and in Top Producer and other real estate software.

Step one: Use a real estate software to set up action plans for your email marketing.

Step two: Create a separate plan for each type of contact. Determine the frequency you want to “touch” each of these contacts and plan the dates in. For instance, you may want to contact future clients weekly or every two weeks and your Realtor networking partners only every 4-6 weeks. This can also dovetail with snail mail or phone contacts. A mix, especially including phone or personal contacts, will increase your results.

Step Three: Set up separate groups in your database so you can send more targeted and personalized messages. Some possible groups would include:

• Past clients and customers
• Current Prospects
• Future Prospects
• Realtor Networking partners
• Other groups specific to your niche markets

Step four: What To Send

Some Great Ideas:

Published: June 23, 2000

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Joeann Fossland ePRO, GRI, MCC, PMN, SRS is a dynamic, international speaker and business coach. She personally coaches a small number of extraordinary agents who want to leverage their production results and have a life they love! She was recognized as one of the 25 Most Influential Women in Real Estate in 2008 by Stephan Swanapoel. Subscribe to her free Tuesday Tips, attend Fossland's Forums, free monthly tele-seminars, and find out about classes delivered by email and personal coaching by visiting Joeann.com or email her at . You can also connect at Facebook and Twitter.