Whether you're planning a big event, open house, multi-family garage sale, neighborhood block party, or want to recruit community volunteers, success depends on advertising. Here’s how to spread the word.
Radio/TV public service announcements
Cable TV community message boards
City and neighborhood publications
Local parks and recreation department
Paid advertisements
Press releases to local media
School newspapers
School community service programs
Local service club bulletins
Bulletin boards in libraries, churches, colleges, community centers and other public places
Flyers by mail or hand delivery
Online through your website
Special announcement at city council meetings
Special announcement at local chamber of commerce meetings
Buttons and bumper stickers
Booth at community events and fairs
Announcements by local celebrity spokespersons
Volunteer hotlines
Volunteer Recognition Week
There are many innovative and inexpensive ways to publicize your community. By making it a focus of attention, the community can become a source of pride, a more desirable place to live and help increase property values. Take the time to showcase yours.
For more on promoting your community, go to http://www.regenesis.net. Our thanks to Lauren A. Bush for this article.
Published: July 26, 2000
Use of this article without permission is a violation of federal copyright laws.
 Richard Thompson owns Regenesis, a management consulting company that specializes in condominium and homeowner associations. He is a nationally recognized expert on HOA management issues.Regenesis publishes The Regenesis Report, a monthly newsletter for HOA boards, developers and managers. To subscribe, go to Regenesis.net. He can be contacted by email at . |
