Realty Times - Marketing Your Homeowner Association

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Marketing Your Homeowner Association

by Richard Thompson

Whether you're planning a big event, open house, multi-family garage sale, neighborhood block party, or want to recruit community volunteers, success depends on advertising. Here’s how to spread the word.

Radio/TV public service announcements

Cable TV community message boards

City and neighborhood publications

Local parks and recreation department

Paid advertisements

Press releases to local media

School newspapers

School community service programs

Local service club bulletins

Bulletin boards in libraries, churches, colleges, community centers and other public places

Flyers by mail or hand delivery

Online through your website

Special announcement at city council meetings

Special announcement at local chamber of commerce meetings

Buttons and bumper stickers

Booth at community events and fairs

Announcements by local celebrity spokespersons

Volunteer hotlines

Volunteer Recognition Week

There are many innovative and inexpensive ways to publicize your community. By making it a focus of attention, the community can become a source of pride, a more desirable place to live and help increase property values. Take the time to showcase yours.

For more on promoting your community, go to http://www.regenesis.net. Our thanks to Lauren A. Bush for this article.

Published: July 26, 2000

Use of this article without permission is a violation of federal copyright laws.

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Richard Thompson owns Regenesis, a management consulting company that specializes in condominium and homeowner associations. He is a nationally recognized expert on HOA management issues.

Regenesis publishes The Regenesis Report, a monthly newsletter for HOA boards, developers and managers. To subscribe, go to Regenesis.net. He can be contacted by email at .

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