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Why New Agents Should Join a Team

It was a hard battle but you've won. You have your real estate license - now what? Making your first sale will make getting your licenses seem like passing a kindergarten math quiz. What's even worse is building a steady business. Established agents may make it look easy, but getting a toehold in the real estate business is tough.

You might show dozens of houses your first month in the business and not make a single sale. And even if you make a sale, it probably won't close for two or three months, not to mention what do you do when you do have a sale. How do you represent the client? Meanwhile you need cash for advertising, multiple listing service dues, and Realtor Association dues, not to mention mortgage payments and groceries. For the first few months until you start making steady sales, your business is going to be a constant drain on your bank account. For these reasons, many licensed agents don't make it through their first year in the business.

How can you beat the statistics and succeed as a Realtor? Join a team. Although most agents still work alone, the team approach is gaining in popularity, and for good reason. There are many benefits both for the agents and the clients.

A real estate team generally comprises a lead agent (the experienced leader of the group), one or more buyer representatives, one or more listing representatives, a closing coordinator, and perhaps a marketing coordinator, although the closing coordinator and marketing coordinator don't necessarily have to be agents. The buyer rep position is a particularly attractive position for the newly licensed agent. Consider the following advantages:

  • No need to write ads each week - the marketing coordinator does that

  • No advertising fees - the lead agent usually pays for the advertising

  • Not responsible for closing activities - the closing coordinator is in charge of those 90+ details involved in closing a contract.

  • Not as much pressure to generate leads - the lead agent will be feeding you leads

  • Fewer legal traps - the lead agent will negotiate deals and write up contracts, so you're not jumping legal hurdles that could end your career before it ever gets started.

  • Support from your team members - whenever you have a problem or question, your more experienced team members are there to help you. Probably the most important is no competition from other team members. Each member works together for one cause.

  • Focusing on one task - working with potential buyers - allows you to cultivate an intimate knowledge of the housing market in your area much more quickly. This allows a member to start as a buyer rep and move through the entire system, learning each part of a transaction in a few months rather than years of trial and error. By moving through the system one can decide which part of the transaction they like the best and stick with that part or move on and form your own team.

    No reason to cut short your showing time to hurry back to the office because you have other listing or closing activities to do. Your other team members do that.

    What It Means to Be a Buyer Representative

    Working as a buyer rep, you'll reply to ad calls and show houses. That's about it. Once your clients decide on a house, you'll hand them off to the lead agent for contract negotiation. Of course every team does things differently. Some lead agents allow their more experienced buyer reps to write up offers and negotiate contracts, but at least for your first few months, your lead agent should do that for you. By working within such a limited scope, you'll quickly gain experience in handling buyer clients and you'll also learn the housing market like your own backyard. One reason you'll learn so much faster is that you'll have so many more clients than if you try to go it alone. A good lead agent will have a formidable marketing plan that generates dozens of leads each week. Most new agents can't possibly afford to compete with that.

    Once you've gained enough experience, you might want to move into a listing rep position. Again, you'll be able to concentrate on a single aspect of the business and learn at a much quicker pace. Once you gain enough experience listing and selling and establish a name for yourself, who knows, you may decide to become a lead agent yourself and build your own team. Most lead agents what you to become successful and will not stand in your way if you want to move forward.

    Choosing the Right Lead Agent

    Choosing the right person to work with is critical. Financially, you want to work with a top agent who generates a lot of leads. It's also important to choose an agent who is a good, patient teacher - someone who's going to help you learn as much as you can about the business and who cares about your success.

    If you can't find the right team to work with, you may want to approach a single agent with the idea of working as a team. There still aren't many teams operating but the idea makes too much sense to ignore.

    Talking with other agents at Realtor functions and paying attention to local advertising, you'll quickly learn who the top agents are in town. Another good idea is to speak with some of the brokers in town. They can recommend experienced agents who might be open to the idea of working as an apprentice. These brokers should also be good at spotting potential personality conflicts and can tell you whom to avoid.

  • Published: August 31, 2000

    Use of this article without permission is a violation of federal copyright laws.




    Jerry Fowler, Real Estate Broker, CRS, CBR - The Results Team REALTORS®, Columbia, SC 29210. Email: mail@jerryfowler.com or visit my web site: http://www.jerryfowler.com - We get results that "Move You".







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