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Brokers' Commissions Will Continue to Atrophy, Says Futurist

The Internet revolution stands to bring big bucks to corporate and commercial real estate firms, while picking the pockets of brokers. So says “futurist” David Pearce-Snyder, who adds that corporate and commercial are among the business sectors best-poised to cash in on the virtual world.

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Pearce-Snyder correctly points out that growth in retail e-commerce will be supplanted by business-to-business and e-business uses of the Internet. And he somewhat wildly predicts a “totally wireless workplace” will be in force within two decades.

The reason corporate real estate management and transactional models adapt well to the Internet, Pearce-Snyder says, is the current move toward the delivery of information services that combine facility management, including electronic concierge services for tenants and end-users.

Here’s the scary part for intermediaries like brokers. Pearce-Snyder predicts losses of an average of 11 percent in commissions in coming years, resulting from an increased level of value-added, non-commission services now available online.

Snyder also pointed to the growing number of online service provider alliances offering everything from property listings to facility procurement. In the next few years, these online supply networks may be regarded by governments in an antitrust context but new opportunities for “middlemen” such as e commerce companies will provide a way around the expected restraint of trade claims.

In other news, it may be September, but it’s never too early to start thinking about taxes. Real estate taxes are a burdensome and large expense for most businesses.

While taxpayers can’t change their actual tax rates, there are ways to save money by lowering a property’s tax assessment, according to Russ Hayden, a senior property tax consultant with Marvin F. Poer and Company.

Hayden says that many companies are winning reduced assessments based on the concept of tangible value. Because it is “intangible,” this concept is not a simple one to explain or utilize. In fact, documents such as licenses, franchise names or copyrights typically are the only hard evidence of intangible value, he said.

Here are some examples:

  • Franchised fast food restaurants, where the business name is an important factor in attracting customers
  • Apartment complexes, which obtain higher rents through free after-school day care, aerobics classes or other facilities
  • Nursing homes and hospitals, which are licensed for the maximum number of beds allowable; sales prices often include a significant consideration for the license
  • Hotels and motels that have a “flag value,” meaning the brand affiliation brings in reservations

    Hayden says that in most states, these types of intangible value are considered tax-exempt, which can yield significant tax savings for owners.

    But wait, there’s more. And these intangibles are even more, well, intangible.

    Intangible personal property value can also be documented in more obscure applications, such as water rights, Hayden says. And here’s an amazing example he offers. In San Antonio, the Lone Star Brewery faced a 94 percent increase in taxable value this year. Its 1999 assessed value was $1.8 million, and the proposed 2000 value was $3.5 million.

    Lone Star argued that its water rights as a part of the Edwards Aquifer were an intangible, tax-exempt asset. A successful appeal reduced the assessment to a level below the 1999 value, saving the company an incredible $64,000 in taxes.

    Here’s a general rule of thumb: if your property will sell for less without its current license, franchise or rights, intangible value probably exists. If your property will sell for more than its estimated replacement cost, intangible value is very likely.

  • Published: September 20, 2000

    Use of this article without permission is a violation of federal copyright laws.


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