Microsoft Corp. says that the MSN® HomeAdvisor(TM) online home and real estate guide has doubled its traffic in the past six months and far outpaced its closest competitors in the past year, according to just-released Media Metrix statistics for February. Traffic rose nearly 100 percent from September 2000 through February 2001, making HomeAdvisor the fastest-growing real estate listings site on the Internet.

February data from Media Metrix shows visits to HomeAdvisor have grown 157 percent since February 2000, while traffic to the next largest real estate site has grown just 49 percent in that same time period.

As a result of its traffic surge, HomeAdvisor says it is delivering double the customer leads to its real estate partners as well. The site now delivers thousands of leads to real estate professionals each month, numbers that are sure to increase as traffic to HomeAdvisor continues to grow.

Today's traffic announcement comes on the heels of the site's recognition as the Best Overall Home-Buying Site in Yahoo! Internet Life's annual Gold Star site review last month. Yahoo! reviewers ranked HomeAdvisor as the best site in every rating category and found that HomeAdvisor displayed more home listings for sale than competitor sites in test searches performed.

Published: March 13, 2001

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