According to a recent review written by syndicated real estate columnist Bob Bruss, " The Hottest E-Careers in Real Estate,"Dearborn, by Agent News publisher Blanche Evans, should be read by "every real estate agent and broker, as well as anyone interested in earning real estate ownership profits."

Explains Bruss, "The author's purpose is to explain real estate careers that can be enhanced or created by use of the Internet. She shares her expertise about how to maximize income from Web sites and Internet resources.

"This eye-opener book explains the current status of Internet real estate transactions and how realty professionals can benefit.

"Along the way, Evans shares her insights on where she thinks real estate professionals and the Internet are heading. Her emphasis is on new developments, such as the consumer trend of "fee-for-services," rather than flat commissions for home sales. Then she explains how new Internet trends will help, rather than harm, home sellers and buyers, as well as savvy agents.

"The author has an excellent grasp of the real estate sales industry.

"For readers not interested in selling homes, Evans offers several chapters about commercial real estate use of Internet resources, online mortgage lending and home builder's Internet marketing. The author explains how to become a "real estate e-pro," whether you want to sell realty or participate in this evolving new Internet industry.

"The important message of this book is that real estate professionals must embrace the Internet and its advantages or be left behind in the dust."

The book, says Bruss, "is not about undiscovered Internet jobs involving real estate. Instead, the book focuses on how to maximize income by selling real estate or becoming involved in an associated career by using e-commerce."

Published: March 21, 2001

Use of this article without permission is a violation of federal copyright laws.